Jay Cook, NCPS
5 years in practice
Jay Cook is a counsellor who draws on existential thinking to help people find meaning and direction.
License and registration
- NCPS
- NCS23-02658 · expires September 2026
- Years in practice
- 5
- Languages
- English
Details are as listed on the therapist's public professional profile. You can check the registration with the body that granted it.
About Jay
Jay Cook is a counsellor who draws on existential thinking to help people find meaning and direction. He works with everyday struggles like stress, anxiety and low self-esteem. Jay also supports people facing relationship strain, issues linked to LGBT identity, addiction, depression and parenting concerns.
He practices in the United Kingdom and has five years of client-facing experience. Jay has worked with people from many cultural backgrounds and with clients internationally, which has shaped his practical, down-to-earth style.
Background and approach
He uses a mix of approaches to suit each person rather than one fixed method. Sessions often involve talking through what matters most to the client and testing small changes between meetings. Jay draws on Acceptance and Commitment Therapy to help people notice painful thoughts without being led by them.
He also uses Cognitive Behavioural Therapy techniques to identify unhelpful patterns and try alternative ways of responding. Attachment-Based ideas inform his work around relationships and intimacy, helping people understand how early patterns affect current connections. Client-Centred methods mean sessions are guided by the client’s priorities, not a set agenda, so people set the pace and topics.
Jay holds NCPS as a professional credential. He offers sessions by video call, phone, live chat or text messaging to suit different needs and schedules. To begin, people use the site’s Start Therapy button, complete a short matching questionnaire, and then schedule according to therapist availability.
Focus areas and approaches
Everything Jay lists on their public professional profile, in their own terms.
- Stress, Anxiety
- LGBT
- Relationship issues
- Self esteem
- Depression
- Addictions
- Family conflicts
- Trauma and abuse
- Intimacy-related issues
- Parenting issues
- Anger management
- Career difficulties
- Coping with life changes
- ADHD
- Abandonment
- Antisocial personality
- Attachment issues
- Autism and Asperger Syndrome
- Avoidant personality
- Blended family issues
- Body image
- Cancer
- Codependency
- Commitment issues
- Communication problems
- Control issues
- Coping with natural or human-caused disaster
- Dependent personality
- Disruptive Mood Dysregulation Disorder (DMDD)
- Dissociation
- Divorce and separation
- Domestic violence
- Drug and alcohol addiction
- Eating and food-related issues
- Emptiness
- Family of origin issues
- Family problems
- Fatherhood issues
- Forgiveness
- Gender dysphoria
- Guilt and shame
- Hearing impaired
- Hoarding
- Immigration issues
- Impulsivity
- Infidelity
- Intellectual disability
- Isolation / loneliness
- Jealousy
- Life purpose
- Men's issues
- Midlife crisis
- Veteran and Armed Forces Issues
- Money and financial issues
- Mood disorders
- Multicultural concerns
- Narcissism
- Obsessions, compulsions, and OCD
- Paranoia
- Personality disorders
- Polyamory / non-monogamous relationships
- Post-traumatic stress
- Prejudice and discrimination
- Process addiction (porn, exercise, gambling)
- Seasonal Affective Disorder (SAD)
- Self-harm
- Self-love
- Sex addiction
- Sexual assault and abuse
- Sexual dysfunction
- Sexuality
- Smoking / vaping cessation
- Social anxiety and phobia
- Visually impaired
- Workplace issues
- Young adult issues
Approaches Jay names
- Existential Therapy
- Acceptance and Commitment Therapy (ACT)
- Attachment-Based Therapy
- Client-Centered Therapy
- Cognitive Behavioral Therapy (CBT)
- Dialectical Behavior Therapy (DBT)
- Emotionally-Focused Therapy (EFT)
- Mindfulness Therapy
- Motivational Interviewing
- Solution-Focused Therapy
Naming an approach is not evidence of training in it. This directory copies what each therapist lists and does not check training records.
Online support
How therapeutic approaches translate to online sessions
Existential Therapy helps people look at meaning, choice and responsibility in their lives. In online sessions this might mean talking through values, life goals and what gives someone a sense of purpose, then trying small changes to align actions with those values. Acceptance and Commitment Therapy (ACT) teaches practical skills to notice painful thoughts and feelings while committing to actions that matter. Over video or messaging, exercises focus on clarifying what is important to the person and setting short, achievable goals to practise between sessions. Attachment-Based Therapy looks at how early relationship patterns influence current connections. Online work often involves mapping those patterns, understanding how they show up now, and rehearsing new ways of relating in everyday life. Finding the right mix of approaches is part of the process. The therapist will work together with the client to decide which methods fit best for their needs, goals and preferences. This collaborative stance helps shape each session and the plan between meetings. Online formats offer practical benefits. Video calls let people use visual cues and longer talking time. Phone sessions need less bandwidth and can be easier to fit into a work break. Live chat or text messaging supports brief check-ins, homework review and ongoing contact between longer sessions. These options make it easier to access consistent support around other commitments.We will earn a commission if you sign up through our link, at no cost to you. It does not change what you pay or the order of the listings.
Questions people ask
What concerns does Jay commonly help with?
He works with stress, anxiety, depression and self-esteem issues, plus relationship and intimacy-related problems. Other areas include addiction, parenting strains, career changes and ADHD-related challenges.
What is his general therapeutic style?
His approach is collaborative and pragmatic, combining existential ideas with evidence-based tools. Sessions focus on what matters to the person and on practical steps they can try between meetings.
What experience does he have?
Jay has five years of professional experience working with clients from diverse backgrounds, including international clients. That experience informs a straightforward, culturally aware practice.
What credentials and location are listed?
He holds NCPS and is based in the United Kingdom. The credential is shown as NCPS in his professional details.
Which languages are supported for sessions?
Sessions are offered in English. He has worked with people from various cultural backgrounds and accepts international clients.
What session formats are available?
He offers video calls, phone sessions, live chat and text-based messaging to fit different needs and schedules. The format can be chosen to match practical constraints like travel or time.
How does pricing work for sessions?
Cost varies with location and therapist availability and sessions are provided through a subscription model. Subscriptions can be cancelled at any time.
How do I begin working with him?
Use the Start Therapy button on the site, complete a short matching questionnaire, and then schedule sessions according to therapist availability. The matching step helps connect you with an appropriate format and time.
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